Thursday, September 07, 2006

Disappointment?

Many people in Israel are disappointed of the last war in Lebanon. This disappointment turns into criticism of the way things were handled during the war, and many voices are calling for Olmert, Peretz and Halutz to resign.
I honestly believe that Olmert and Peretz should resign. If Israel was run like a firm, and not like a social club, the CEOs would have been forced to resign. Not because of profitability issues, mainly due to marketing failures.
The fact that consumers are disappointed means the government didn't sell the war correctly. Firstly, many Israelis had the wrong expectations of this war. People wanted it to be a swift, blitz like, air strike which would teach Hezbollah a lesson. Secondly, the main achievements of the war were not explicitly explained to the public. It is true that the achievements of the war are not absolute, after all there was no clear cut victory, but Israel won on points.

Not everything should be solved by military means. The Israeli society is still miles away from this understanding. Many years and many tears to come.

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